The North American Safe Boating Campaign is a yearlong effort in the U.S. and Canada focused on spreading the message of boating safety and the critical importance of always wearing a life jacket each and every time on the water. The campaign also reminds boaters of the importance of boating responsibly, such as taking a boating safety course, never boating under the influence, using an engine cut-off device and knowing navigational rules.
The annual campaign kicks off the weekend before Memorial Day with National Safe Boating Week and continues throughout the year. The North American Safe Boating Campaign is produced under a grant from the Sports Fish Restoration and Boating Trust Fund, administered by the U.S. Coast Guard.
Questions about the campaign, or interested in becoming a campaign partner? Contact the NSBC at firstname.lastname@example.org.
Featured Public Service Announcement: 'Silly Humans'
"Silly Humans,” featuring Shaw Grigsby, Bassmaster Elite Series Angler and host of “One More Cast” on The Sportsman Channel follows two fish who think they are smarter than some humans. But they are no match for an accomplished angler who boats responsibly and wears a life jacket. “If you’re not a fish, you’ve got to wear your life jacket,” reminds Grigsby.
This PSA has received several awards including recognition by the Association of Marketing and Communication Professionals and Academy of Interactive and Visual Arts Communicator Award.
Browse our other award-winning public service announcements, including print, radio and video offerings.
The Awareness Study is our annual effort to measure the success of the campaign. In 2016, we found that "Boaters who are aware of the Wear It! campaign are significantly more likely than those who are unaware to wear their life jackets 'always or most of the time' " and "Top two main barriers to using life jackets are, discomfort and no legal requirement to wear one."
In 2016, the Annual Awareness Survey was honored with an Honorable Mention award in the Research & Measurement category of the Platinum PR Awards.
More information about these findings can be found here.