Wear It! North American Safe Boating Campaign

The North American Safe Boating Campaign – simply known as Wear It! – is a yearlong effort in the U.S. and Canada focused on spreading the message of boating safety and the critical importance of always wearing a life jacket each and every time on the water. In addition, the campaign also reminds boaters of the importance of boating safely, such as taking a boating safety course, never boating under the influence, and knowing navigational rules. The annual campaign kicks off the weekend before Memorial Day with National Safe Boating Week and continues throughout the year. Wear It! is produced under a grant from the Sports Fish Restoration and Boating Trust Fund, administered by the U.S. Coast Guard. Questions about the campaign? Contact the NSBC at outreach@safeboatingcouncil.org.


Research Study

The Wear It! Awareness Study is our annual effort to measure the success of the campaign. In 2015, we found that boaters in locations with high campaign activity wear their life jackets “always or most of the time” with a 90 percent confidence level.

Wear It! Life Jacket Pledge

The Wear It! Life Jacket Pledge is a great way to show your dedication to boating safety. Pledging to always wear your life jacket will serve as a great reminder to yourself and to those around you.

Begin the pledge now!

Find Out More!

Press Kit
Graphics and Logos
News Room
Wear It! Merchandise

'Silly Humans' Public Service Announcement









This PSA has received several awards including both a Platinum and Gold Association of Marketing and Communication Professionals Hermes Award as well as a Silver Academy of Interactive and Visual Arts Communicator Award.